Bumble Campaign

The concept is using Bumble’s about and looking for prompts to showcase not only the diverse range of people on the platform but also the diversity in what people are looking for. We will have posters and banners all over the city that the audience can match with each other in a fun game with the people on the posters representing that area's residents. For example, the Kensington area in Toronto will have people interested in thrifting for people to match which represents the rich thrifting culture in that area. The empowerment aspect is also shown through the diverse range of people choosing what they want in a safe space and showcasing through the prompts how Bumble is a platform for all types of people to feel empowered, safe and represented.